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AlexanderDroessler

As a digital transformation manager at Nordkurier Mediengruppe, a regional newspaper in the North-East of Germany, I work on digital products and business models for local news.  Navigating the intersections of product, business, editorial and technology, I focus on user needs to deliver products targeted to them.

Previously, as a responsible product manager at Neue Westfälische, I was working with Lokalportal. We built a hybrid of a local social network and a local news, which I explain more detailed in this post.

In 2020-21 I am part of the inaugural cohort of the Executive Program in News Innovation and Leadership at the Craig Newmark Graduate School of Journalism at CUNY. During the year-long-program led by Anita Zielina and Jeff Jarvis, we explore how to transform the news industry and change our organizations by developing successful products and sustainable business models. I am holding a master’s degree from the University of Hamburg in Journalism & Communication and spent an academic year at the Missouri School of Journalism as a Fulbright grantee.

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