Digital transformation manager with a regional newspaper in Germany, working on digital products and business models for local news. Navigating the intersections of product, editorial, business and technology to find answers that help leading our media group in a sustainable digital future. Fulbright alumnus with various experience in digital journalism.

Professional Experience

Digital Transformation Manager Nordkurier, since 08/2020
My product role at the intersection of editorial, tech and business ensures our digital products such as, our app and our newsletters address user needs, provide a great user experience and advance the overarching strategy:

    • Digital product strategy
    • Digital product development with internal and external partners
    • User-centered design with Jobs-to-be-Done (JTBD), Value Proposition Canvas
    • User research with quantitative and qualitative surveys, interviews
    • Cultural change with cross-company workshops
    • Digital product marketing
    • Coaching of co-workers

Product Manager (OWL-Digital GmbH & Co. KG), 01/2016 – 08/2020
Built a hybrid of a local social network and a local news site. Lokalportal is a participatory platform that provides access to local life. Its mission is to strengthen neighborhoods by giving them access to reliable local information and a place for valuable exchange. At OWL-Digital as part of Neue Westfälische Media Group my work consisted of:

    • Responsibility for in Ostwestfalen, lead a team of four
    • Product and strategy with Lokalportal and its implementation within Neue Westfälische, based on a shared value proposition
    • Development of the content strategy, execution with own team and local newsrooms
    • Planning, coordination and controlling of marketing activities
    • Development of the monetization strategy and coordination of its execution with the advertising department of Neue Westfälische and Lokalportal
    • Development of paid content story formats for

Digital Editor (OWL-Digital GmbH & Co. KG), 02 – 12/2015

    • News management for the website of Neue Westfälische
    • Editing and writing of local and national news
    • Digital storytelling
    • Development of a social media strategy

Internships & Freelance Work, 2009 – 2014
Norddeutscher Rundfunk (, Global Journalist, Columbia Missourian (Missouri School of Journalism), Axel Springer SE (Die Welt), Radio Lippe, 17:30 Sat.1 Bayern, Bayerischer Rundfunk, Radio Bielefeld


Craig Newmark Graduate School of Journalism at CUNY, since 01/2020
Executive Program in News Innovation and Leadership
Executive program to explore how to transform the news industry and change media organizations by developing successful products and sustainable business models. Led by Anita Zielina and Jeff Jarvis.

University of Hamburg, 10/2012 – 03/2016
M.A. Journalism & Communication Studies
Master’s thesis with Prof. Volker Lilienthal: “Paid content in local news: An empirical study on the link between the content of local-regional digital media and the willingness of its users to pay for it.”

University of Missouri-Columbia School of Journalism, 08/2013 – 05/2014
Journalism Studies, Grantee of the German-American Fulbright Commission
New Media Models & Entrepreneurship, Prof. Randall Smith
Participatory Journalism, Prof. Joy Mayer

University of North Carolina at Greensboro, 08/2011
Summer School
Four week program in culture and language studies to explore the U.S., sponsored by the German-American Fulbright Commission

Fachhochschule des Mittelstands (FHM) Bielefeld ,University of Applied Sciences, 09/2009 – 09/2012
B.A. Media Communication & Journalism
Bachelor’s degree with training in business administration, economics, media management and project management.

Further Education

Product Development for News, 10/2018, two-day-program in London led by Gareth
Owen, organized and sponsored by the European Journalism Centre

Digital Transformation Manager, 12/2017, four-day-program led by Thomas
Vehmeier, Haufe Akademie

Computer-Assisted-Reporting Bootcamp, 01/2014, one-week-program by Investigative Reporters and Editors (IRE)


European Digital Media Awards 2019, 3rd Place with, awarded by WAN-IFRA

Vor Ort-Preis 2018, awarded by the Media Authority of the State of North Rhine-Westphalia for innovation in local journalism with

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